A collection of creative visuals developed for SNB across multiple financial awareness campaigns. Each piece was crafted to translate complex banking messages into simple, emotionally engaging visuals — using minimal compositions, brand colors, and symbolic storytelling.
Visual: “سداد الأقساط في موعدها”
Message: Timely payments make a difference
Concept: A circled calendar date and a receipt labeled “تم السداد” to anchor the habit of timely payment in viewers’ minds.
Visual Style: Soft daylight, clear office environment, subtle realism.
Visual: “ادخر بذكاء”
Message: Save wisely and grow your money
Concept: A coin being dropped into a transparent savings cube, where digital growth is visualized via a glowing bar chart.
Highlight: Fuses tactile realism with digital symbols of progress.
Visual: “قسّطك مرن”
Message: Flexible installment options
Concept: A wooden toy car being assembled — symbolizing how customers can restructure loans, piece by piece.
Visual Style: Warm studio lighting, Riyadh skyline in the backdrop, branded green arcs adding rhythm.
Visual: “نموذج الإفصاح الطبي”
Message: Fill health disclosure forms correctly for loan approval
Concept: A modern villa symbolizes the dream, while a hand signs the form in the foreground — grounding the message in reality.
Note: Balance between architectural aspiration and procedural responsibility.
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