I worked with Magenta Creative Agency as a freelance brand designer on Funky Chicken, a vibrant brand based in Kuwait. Collaborating with their talented animation and illustration team, we brought the brand to life, capturing its youthful energy, sense of fun, and dynamic movement.
The challenge was to Build a brand that speaks to young, active spirits. We needed a unique, eye-catching identity that reflects their love of movement, and fun, and stands out in a crowded market.
Our brand soared with young audiences! I crafted a playful logo inspired by Memphis art, perfectly capturing the brand’s energetic spirit. Emojis, a language teenagers speak fluently, were incorporated throughout the design, adding relatability and a touch of fun. This playful energy extended to the packaging, creating a visually cohesive brand experience. The result? A fresh, youthful brand that cuts through the market noise, exceeding client expectations and attracting the desired younger demographic.